WELLINGTON, FL — LVL Equestrian, the equestrian-focused marketing agency built by the team behind NewStyle Digital (NSD), has been named the official marketing partner for Vestrum USA, the newly launched U.S. distribution channel for Italian equestrian apparel brand Vestrum.
The engagement puts LVL in direct control of Vestrum USA’s market entry, including brand positioning, website development, wholesale and retail e-commerce strategy, social media management, email marketing, and day-to-day digital brand management across the United States. It is exactly the kind of mandate LVL was built for: a European performance brand entering the American equestrian market with no room for a generic playbook.
Vestrum USA is owned by Juan Pablo Jimenez, who secured the brand’s U.S. distribution rights and will operate the business through both wholesale and direct-to-consumer retail channels. Jimenez selected LVL specifically for its singular focus on the equestrian industry, rather than a broader lifestyle or luxury mandate.
“This is the exact reason LVL exists,” said Aaron Taylor, founder of LVL Equestrian and NewStyle Digital. “There are agencies that dabble in equestrian and there are agencies that live in it. Vestrum USA needed the second kind. A brand with this level of credibility in Europe cannot afford to be introduced to the American market by a team that doesn’t understand riders, retailers, or how this industry actually moves.”
Jimenez said LVL’s exclusive equestrian focus was the deciding factor.
“I didn’t want a marketing agency that treats equestrian as one vertical among many,” Jimenez said. “LVL only does this. That specificity is exactly what a brand like Vestrum needs walking into a new market.”
LVL will lead the Vestrum USA launch in close coordination with NSD, drawing on the combined agencies’ experience across the Wellington International circuit and the broader Palm Beach equestrian and luxury lifestyle market. The rollout will continue in phases as Vestrum USA builds out its wholesale accounts and retail presence nationally.
About Vestrum USA
Vestrum USA is the official United States distributor of Vestrum, an Italian equestrian apparel brand known for its technical riding gear and lifestyle collections, offering both wholesale and retail access across the American market.
About LVL Equestrian
LVL Equestrian is a marketing agency dedicated exclusively to the equestrian industry, operating as the sister agency to NewStyle Digital. Based in Wellington, Florida, LVL provides branding, web development, and digital marketing services built specifically around the equestrian buyer, retailer, and sport horse community.