When Parlanti wanted to build a campaign around 5* rider Jacob Pope, LVL came in with a clear point of view and saw it through from first concept to final delivery. Creative direction, visual language, on-site production, styling, channel rollout. The full scope.
Jacob rides at a level where the margins are measured in strides and split seconds. That’s what the shoot needed to reflect. Not a polished brand moment, but something with real competitive weight behind it. We built a visual language around the discipline and precision that defines riding at the 5* level, and balanced it against Parlanti’s reputation for craftsmanship without letting either element flatten the other. The result sits closer to editorial than it does to campaign work, and that’s exactly the intention.
Content that actually means something tends to travel further. This campaign was built with that in mind: luxury markets, global reach, and a clear position within elite equestrian culture. It shows what the collaboration between a serious rider and a serious brand looks like when both are operating at the same level.
For LVL, it’s a strong example of what we bring to this kind of project. A rider with genuine credentials, a brand with a real legacy, and the creative infrastructure to connect the two in a way that holds up anywhere it lands.
