TullMD is built on science. The creative had to hold that standard.
LVL, in partnership with NSD, developed and launched a paid social campaign for TullMD’s medical-grade skincare line on Meta, designing a suite of static image ads that felt as credible as the products behind them. Clean, clinical, and elevated. Every element, from composition and typography to color and messaging, crafted to communicate trust and efficacy without sacrificing visual appeal.
The campaign was built around a specific audience and a specific reality. Equestrians spend long days outdoors in conditions that demand serious skin protection and recovery. TullMD was made for exactly that, and the creative made that case directly, connecting the brand’s medical-grade credentials to the demands of an active equestrian lifestyle.
The result is a campaign that speaks to an underserved audience with the precision and authority they deserve. Not a generic skincare pitch. A targeted, performance-driven conversation with riders who take their skin as seriously as their sport.
