Tendonall needed more than a recognizable face. They needed the right one.
LVL, in partnership with NSD, managed the full collaboration between Tendonall and Olympic show jumper Ashlee Bond, from identifying the athlete to building the relationship to bringing the campaign to life. Every step of the partnership, handled end-to-end.
On-site filming, creative direction, and content capture produced a suite of performance-focused assets built for paid media, web, and social. The creative was designed to strengthen credibility at the highest level of the sport while staying clear, compliant, and conversion-driven. Ashlee’s authority in the ring does real work for a brand like Tendonall, and the campaign was built to make sure none of that authority got lost in translation.
This is how we approach athlete and influencer collaborations across the board. Not placement. Strategy, execution, and long-term brand value. The goal is never just visibility. It’s the kind of trust that holds up in a discerning market like equestrian sport, where the audience knows the difference between a genuine endorsement and a borrowed name.
When the partnership is right, the work shows it.
